DISCOVER LONG ISLAND RELEASES “HOLD FAST” MESSAGE URGING LONG ISLANDERS TO WEATHER THE COVID STORM TOGETHER
LONG ISLAND, NY (March 31, 2020) – Amid the ongoing COVID-19 Pandemic, Discover Long Island shares a positive message for the region with new “Hold Fast” campaign and Community Partner Program designed to support and inspire residents, the business community, and the Nation that this storm too will pass.
“Right now, there’s nothing more important than taking care of each other and coming together as an industry and a community,” said Kristen Jarnagin, President & CEO of Discover Long Island, the region’s Destination Marketing & Management Organization. “Following a year of record-breaking highs for the tourism industry on Long Island it is imperative that we now weather these unchartered waters together. Our team is striving to serve as an information portal, a resource for our struggling businesses and tourism industry employees and a beacon of light for our residents and business community.”
Referencing Long Island’s maritime history with the term “Hold Fast,” the new inspirational message encourages residents to bear down and fight through the current global storm. Discover Long Island will enlist the support of media outlets, community partners, residents and businesses to help share this message of solidarity.
T-shirts with the #HoldFast message are being created through a Discover Long Island and Island Strong collaboration and will be available for purchase at DiscoverLongIsland.com/shop with proceeds benefiting a tourism employee charity.
“Hold Fast” is just one component of Discover Long Island’s response to the current global pandemic greatly effecting the business and hospitality industry for the region. In an effort to sustain the business community, the organization’s new free Community Partner Program provides assistance and resources to all of Long Island’s hospitality-related businesses.
The new program will allow tourism and hospitality entities, not already affiliated with Discover Long Island, to stay connected during this critical time and to leverage Discover Long Island’s voice and influence to provide much needed assistance and extend marketing reach- all at no cost. Community partners will have access to industry updates and alerts, the opportunity to create and communicate specials and promotions, and a virtual calendar of events.
Discover Long Island remains dedicated to bolstering the region’s economic development. The organization works closely with both Nassau and Suffolk Counties as well as the region’s IDAs to stimulate business attraction and sustainability and serves on critical task forces and tourism sub-committees that will be crucial to driving industry recovery.
Please visit, DiscoverLongIsland.com/Partners, for additional Community Partner Program details and enlistment. Join us in sharing Long Island’s “Hold Fast” message and be sure to tag #HoldFast #DiscoverLongIsland.
ABOUT DISCOVER LONG ISLAND:
Discover Long Island is the official regional organization charged with furthering the $6.1 billion tourism economy. The organization contributes to the economic development and quality of life on Long Island by promoting the region as a world-class destination for visitors, meetings and conventions, trade shows, sporting events and related activities. For more information, please call 631-951-3900 or visit DiscoverLongIsland.com.