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Come Out and ‘Run Like a Diva’ At The Diva Half Marathon Oct 4

September 22, 2015

Contact:     Kristen Matejka

FOR IMMEDIATE RELEASE
Director of Marketing/
Communications
LICVB&SC
kmatejka@discoverlongisland.com

Long Island Welcomes Divas Half Marathon; Organizer Signs For Another Five Years

NOTE: WEATHER UPDATE: Diva planners expect the race to go on as planned but check the website if the weather turns at www.runlikeadiva.com/Events/Long_Island__NY.htm or www.facebook.com/RUNLIKEADIVA?fref=ts.

Eisenhower Park, NY- (Sept.  22, 2015)- The Long Island Convention & Visitors Bureau and Sports Commission (LICVB&SC) welcomes the wildly-fun ‘Divas Half-Marathon’ back to Long Island Oct. 4th, 2015 and announces the organizers have signed for another five years to keep this unique event on Long Island.

Last year’s ‘Run like a Diva’ event featured approximately 4,000 registered ‘diva’ runners. The 5K sold out weeks prior and the Divas are looking forward to another great showing this fall in Long Island.

The LICVB&SC, which works to brings sporting, meeting and convention business to Long Island, estimates the annual economic impact of the event at $1.9 million.

“Being the Inaugural event for the Divas Half Marathon & 5K Series back in 2010, we had nothing but success in hosting this event,” says Jennifer Rothman, Sales Manager at the LICVB&SC who worked with organizers to bring the event here and to keep it on Long Island. “The staff is amazing to work with, and we are very excited to be able to host the Diva Half Marathon & 5K Series for the next five years here on Long Island.”

The LICVB&SC worked with the organizers to bring the first Divas® Half Marathon & 5K Series event to Eisenhower Park. And the event has continued to grow every year.

“Long Island was the first of the Divas® Half Marathon & 5K Series races and it holds a dear place in my heart, says Robert Pozo, Executive Race Director. “Now going into the sixth year the race has only gotten bigger and stronger with the future being even brighter.”

The weekend kicks off with a two day Health & Fitness Boutique, which offers a unique shopping experience for female runners. The fun continues on Sunday morning at Eisenhower Park, where participants will gather and prepare for either the 5K at 7:45 AM or half marathon at 8:05 AM.

“Diva stations” will be placed throughout the courses with DJs providing music and entertainment for runners, and a post-race dance party located at the finish line. Divas will receive special fit tech shirts, tutus, and boas and tiaras just before they cross the finish line. Bubbly will also be served in order to celebrate the occasion, and the city’s hunks will crown each finisher with a “blinged-out” tiara medal.

“It’s been a total pleasure working with Long Island for a sixth year,” Pozo says. “The County Executive’s Office, Parks Department, Police, and CVB have worked together to further this partnership and dream that almost seven years ago I presented to Jennifer Rothman and together with her has grown to be such a huge success.”

This event is just one of many major sporting events the LICVB&SC has brought to Long Island this year. Some of the others include the Diva Half Marathon (coming Oct.4th), USA Synchronized Swimming US Open at the Aquatic Center at Eisenhower Park; ECAC Eastern Collegiate Athletic Conference Swimming and Diving Championship at the Aquatic Center; and USA Lacrosse Women’s National Tournament at Stony Brook University, among others.

Last year the LICVB&SC brought in 22 sporting events (including the prestigious United Nations Inter-Agency Games) with a combined economic impact of over $6.7 million

To learn how to release your ‘inner-diva’ please visit www.runlikeadiva.com

The Long Island Convention & Visitors Bureau and Sports Commission (LICVB&SC) was established in 1979 as the official tourism promotion agency for the destination’s travel and tourism industry. Based on Long Island in Hauppauge, NY, the LICVB&SC contributes to the economic development and quality of life on Long Island by promoting the region as a world-class destination for tourism, meetings and conventions, trade shows, sporting events, and related activities. For more information about Long Island, please contact the Long Island Convention & Visitors Bureau and Sports Commission by calling 1-877-386-6654 or visit www.discoverlongisland.com
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330 Motor Parkway, Suite 203, Hauppauge, NY 11788 P:(631) 951-3900  f: (631) 951-3439

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