LONG ISLAND, NY (November 13, 2020) ­– Connect Travel, owner and producer of the eTourism Summit- a national organization connecting the ecosystem of destination marketing pros around the globe, honored Discover Long Island's "BeLONG on Long Island" campaign with a 2020 eTSY Award for Best Content Marketing Program (Small Budget).

“We are honored to be recognized as the best in our industry for content marketing by Connect Travel and the eTourism Summit community for our “BeLONG on Long Island” campaign,” said Kristen Jarnagin, President & CEO of Discover Long Island. “This innovative campaign transcends tourism paving a way for destination leadership through economic development and sparking community pride at a time when our small businesses and locals have needed it most.”

“The quality of digital marketing in the travel and tourism industry is impressive. Every category was highly competitive,” said J. William Seccombe, President of Connect Travel. “We applaud everyone for submitting examples of great work and congratulate the winners.”2

Powered by Expedia Group Media Solutions, the eTourism Summit Excellence Awards celebrate the best of 2019-2020 tourism promotion with awards in 11 categories covering destination campaigns focused on website content, video, email, augmented and virtual reality, influencers and innovative approaches.

The call for entries opened in May 2019 and concluded four months later, garnering strong interest from city, state, county, and regional DMOs and attractions throughout the U.S. Appreciation goes to a panel of expert judges: Monya Mandich, Global Vice President, Marketing at Expedia Group Media Solutions; Brian Matson, Senior Director of Strategy & Education at TwoSix Digital; and Matt Stiker, Founder of Capital M Marketing who considered budget as well as three key criteria: strategy and objective, creativity, and impact/measurability.

Discover Long Island’s place-making campaign “BeLONG on Long Island” launched in 2019 utilizing the appeal of Long Island’s incredible quality of life and emotional connection to the region, to evoke not only visitors, but also business prospects and residents to find the personalized Long Island experience that best connects them to the destination.

Visit The Travel Vertical for more information on the event and competition and to view the 2020 eTSY Award Winners list in full.



Since 2000, eTourism Summit, produced by Connect Travel, has represented the intersection of fast-moving digital and tourism in an interactive setting where destination marketers, attractions, and their vendors present and receive updates on the latest trends in media tools, platforms, content, search, social media, mobile, and web design. In 2018, the annual eTSY Awards were introduced to recognize and share outstanding consumer-facing campaigns. The Travel Vertical is a free weekly e-newsletter of curated items especially for and by the eTourism community



Discover Long Island is the region’s official destination marketing and leadership organization charged with furthering the destination’s thriving visitor economy, which saw record-breaking highs in 2019 generating $6.1 billion in visitor spending. The organization ensures Long Island’s coveted quality of life, thriving industries, and dynamic destination offerings are promoted on a global level, furthering economic development and spurring visitation to this world-class destination.  For more information, please call 631-951-3900 or visit