National search underway to identify visionary leader to guide Long Island’s premier destination marketing organization into its next chapter
LONG ISLAND, NY (March 19, 2026) - Discover Long Island (DLI), the region’s only accredited destination marketing organization, today announces the official launch of its search for a new Chief Executive Officer & President. The nationwide search follows nearly one year of leadership under Interim CEO & President Mitch Pally, who stepped into the role after the departure of former CEO Kristen Reynolds.
Reynolds departed in 2025 to serve as CEO & President of Choose Chicago, Chicago’s official destination marketing organization, after leading Discover Long Island through a period of significant brand growth and evolution.
The Discover Long Island Board of Directors has formed a dedicated hiring committee to lead the search process. The Board is seeking a certified destination management executive to lead the organization in its efforts to position Suffolk County and the greater Long Island region as a world class, premier destination for both its residents and visitors alike. This committee will evaluate applicants and identify the top three candidates, who will then be invited to present before the full Board prior to a final selection.
“As we look toward the future of tourism on Long Island, this search represents a pivotal opportunity to build on our momentum and further elevate the region on a global stage,” said Chair of the Discover Long Island Board of Directors, Marc Weinstein. “We are seeking a dynamic and visionary leader who can drive growth, strengthen industry partnerships, and continue positioning Long Island as a premier, year-round destination for leisure, business, and major events.”
The CEO & President will be responsible for leading the organization’s overall strategic direction, including marketing and sales initiatives, operational management, financial oversight, and government relations. Reporting directly to the DLI Board of Directors, the role serves as the primary spokesperson and advocate for Long Island’s tourism industry, working closely with stakeholders across Suffolk County and the greater Long Island region, as well as local, state, and federal partners.
Key priorities for the next leader include advancing Long Island’s presence in domestic and international markets, driving visitation through meetings, conventions, and major events, and leveraging data-driven marketing strategies to enhance the region’s competitiveness. The role will also oversee organizational operations, staff leadership, and budget management, while fostering collaboration across industry partners to maximize economic impact.
Under Mitch Pally’s Interim leadership, Discover Long Island has continued to advance critical initiatives, including global market expansion, major event promotion, and partnerships that support the region’s tourism economy. Interim CEO & President Mitch Pally will remain in his role during the search to ensure continuity and a seamless transition for the organization.
“After serving on the Board for many years, it has been an honor to take on this Interim role during such an important time for our organization and the region,” said Interim CEO & President, Mitch Pally. “Discover Long Island has a strong foundation, a dedicated team, and an engaged industry. I am confident that this search will identify a leader who will build on that momentum and continue to elevate our destination’s profile on a global stage.”
Discover Long Island is seeking candidates with demonstrated leadership experience in tourism, hospitality, or a related field, with expertise in marketing, sales, operations, and government relations. The ideal candidate will bring a deep understanding of destination marketing, strong financial acumen, and the ability to navigate complex stakeholder environments.
The official job description and application details can be found on the Destinations International website here.
###
ABOUT DISCOVER LONG ISLAND:
Discover Long Island is the region’s official destination marketing and leadership organization charged with furthering the destination’s thriving visitor economy, which saw recent record-breaking highs of $7.9 billion in visitor spending. The organization ensures Long Island’s coveted quality of life, thriving industries, and dynamic destination offerings are promoted on a global level, furthering economic development, and benefiting residents and businesses throughout the region. Awarded “Best Social Media” in the nation by the US Travel Association, the organization produces engaging content featuring local businesses and attractions garnering upwards of 10 million views. Additionally, the organization hosts a popular YouTube series, Long Island TV, as well as the Long Island Tea podcast. To learn more, please call 631-951-3900 or visit www.DiscoverLongIsland.com.
